Friday, December 27, 2019

Essay on An Assessment of the Poetry of Robert Frost

Nature is beautiful in every aspect, but as nature changes with every season, beauty and innocence in human life is much the same as the years progress. Robert Lee Frost uses nature in such a profound approach; every aspect of nature can someway correlate with any characteristic of life. Whether it is the beauty in nature signifying the joy and happiness that every person experiences, or it be the traumatic losses and disappointments that may lead to ultimate failure or destruction, Robert Frost illustrates life, love and loss in the most natural and beautiful way feasible. His style is uniquely his own, and his themes are ones that many people can relate to on countless levels, which is what made Frost so popular during his†¦show more content†¦He was a man who aspired to find truth in ordinary things and tell the truth in an eloquent but reserved way. Frost wrote many of his best poems on several levels of meaning. He describes a natural setting with beautiful seasonal ima gery, and he connects this to human beings. There is a literal meaning and there is a deeper more profound meaning. Although Frost concentrates on ordinary subject matter, he evokes a wide range of emotions, and his poems often shift dramatically from humorous tones to tragic ones. Much of his poetry is concerned with how people interact with their environment, and though he saw the beauty of nature, he also saw its potential dangers. He often wrote in the standard meter of blank verse, but ran sentences over several lines so that the poetic meter plays subtly under the rhythms of natural speech. The first lines of Birches illustrate this distinctive approach to rhythm: When I see birches bend to left and right/ Across the lines of straighter darker trees,/ I like to think some boy’s been swinging them.† In the decades when Robert Frost became popular, his poetry was considered incredibly untraditional in relation to some of his contemporaries. With his style being ordi nary, it makes it easier for many people to relate to his work. Frost’s works were and still are particularly well liked by ordinary readers because his works are easy to read and, on the surface, easy to understand. In the book A Boy’sShow MoreRelatedAnalysis of Robert Frost ´s Poem Out, Out Essay744 Words   |  3 PagesRobert Frost’s poem â€Å"Out, Out –â€Å" is about a boy who has his arm sawed off during work and asks his sister not to let the doctor amputate his arm, he then realizes he’s lost too much blood and then dies while doctors try to save him. After his death everyone else continues on with their work and lives. Frost uses a lot of end-stopped lines, enjambment, repetition and personification among others in his lines of poetry. Frost uses a lot of end-stopped lines and enjambment in the lines of his poemRead MoreThe Sense Of Sight And Touch2016 Words   |  9 Pagesstrongest sense’s we have and in conjunction with the sense of touch, we have one of the powerful set of tools to tackle this world. Sight and touch puts everything in our lives into perspective. The sense of sight and touch is so crucial in poetry that without it, poetry wouldn’t have that strong of an effect on the reader. Physician’s like William Carlos William’s, are also blessed with God’s gift of impeccable senses of sight and touch, just like we use the senses to paint a picture our lives, physiciansRead MoreYolo1583 Words   |  7 Pages Express ones interest in studying literature. Analyze themes identify the significant human experiences infused in the selections. Time Allotment Week 1-2 Topics Introduction to Literature Teaching Strategies/ Activities Reading / Discussion Assessment Tools/ Tasks Wor ksheet - mind mapping Group work Quiz Seatwork Written poem 3,6 Week 3 -4 World Lit. -differences between Eastern Western Lit. -Haiku of Basho vis-à  -vis Flower On ACrannied Wall by Alfred Lord Tennyson Discussion/ Lecture Reader-Read MoreI Am An Efficient Editor1779 Words   |  8 PagesPoetry has always intrigued me due to its musical nature. I appreciate the pairing of figurative language and ambiguity to express emotions and personal experiences in a distinct, original way. Over the past few years, I have written a lot of poems and lyrics as a means of sorting my thoughts and dealing with overwhelming emotions. Entering the course, I knew my struggles would not lie in writing poetry, but rather, through deciphering the meanings behind others’ poems. I questioned my ability toRead MoreLiterary Terms3784 Words   |  16 Pages__________________________________==__________________________ and __________________________________==________________________________ Caesura (say-zhur-ah) Caesura is simply a pause (comma) or break (dash, period, semi-colon) within a line of poetry. Pauses are usually indicated by punctuation. Writers use caesura to change thoughts or to emphasize the next few words of the line. Example: Example: Comes a still voice.-Yet a few days, and thee--Wm. Cullen Bryant Are but the solemn decorationsRead MoreAfrican American Literature And Literature Essay1957 Words   |  8 Pagesculture and social insight. These pieces offer illuminating assessments of American identities as well as its history. Since the time of early slavery African American literature has been overlooked within the literature criticism. This essay thrives to show that within the English profession African American literature does belong alongside the great works such as A Christmas Carol by Charles Dickens and poetry as A Road less taken by Robert Frost. I will dive deep into history to not only investigateRead MorePhilosophy of Literacy Education3054 Words   |  13 Pagesconcerned with the involvement of community members an integral part of the school’s program. The third element refers to pedagogy that encourages students of diverse backgrounds to use language to construct their own knowledge. The fourth element, assessment, addresses the extent to which educators tend to label or disable students of diverse backgrounds, as opposed to serving as advocates for them (Cummins, 1986). Through consideration of larger, societal influences on school, and through these fourRead MoreKubla Khan a Supernatural Poem8401 Words   |  34 Pagesbecoming in Samuel Taylor Coleridge s Kubla Khan and Dejection: An Ode , by reassessing certain strands of Romantic visionary criticism and Deconstruction, which are two major critical positions in the reading and interpreting of Romantic poetry. The poetics of becoming and the creative process place the self in Coleridge s aesthetic and spiritual idealism in what I have called a constructive deferral, since none of his poetic texts demonstrates the totality of experience or the impossibilityRead MoreIwc1 Literature, Arts and Humanities Essay10028 Words   |  41 PagesAesthetic perception is the innate or learned ability to appre ciate a work of art. Question 3: Multiple Choice Which of the following American poets helped establish jazz poetry? a) Robert Frost b) Rita Dove c) Maya Angelou d) Langston Hughes Feedback: The correct answer is d. Langston Hughes helped establish jazz poetry. Question 4: Multiple Choice Which of the following is a primary color? a) yellow b) green c) orange d) purple Feedback: The correct answer is a. Yellow is aRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesConflicts 21 †¢ Creating a Positive Work Environment 22 †¢ Improving Ethical Behavior 22 Coming Attractions: Developing an OB Model 23 An Overview 23 †¢ Inputs 24 †¢ Processes 25 †¢ Outcomes 25 Summary and Implications for Managers 30 S A L Self-Assessment Library How Much Do I Know About Organizational Behavior? 4 Myth or Science? â€Å"Most Acts of Workplace Bullying Are Men Attacking Women† 12 An Ethical Choice Can You Learn from Failure? 24 glOBalization! Does National Culture Affect Organizational

Thursday, December 19, 2019

Marketing Approach For Direct Marketing Essay - 910 Words

With the emergence in technology companies are going through dramatic transformations and are now adopting a direct marketing approach. Direct marketing is the ability to connect directly with targeted consumers on a one-to-one interactive basis. It has also created many benefits for buyers and sellers. For buyers, direct marketing offers a wide selection of products that a store possibly could not hold all of these items. Through technology customers can look at product descriptions, images, customer feedback, and ratings before actually buying the product. This has created a system for a consumer that is convenient, easy, and private. Since online marketing is the fastest-growing form of direct marketing it has forced eBay to find success where they know they can win. The internet has fundamentally changed customers’ notions of convenience, speed, price, product description, and services (495). For sellers, through direct marketing they can find out about customer’s needs, personalized products, and services to match their tastes (496). In turn, customers can ask questions and volunteer feedback. It also offers sellers a low-cost, efficient, and speedy alternative to broaden their markets regionally and globally. Finally ongoing adjustments to prices and programs create greater flexibility within the company. In just this little period of time, direct marketing has become the primary approach and constitutes a whole model for doing business. Worldwide there are 2 billionShow MoreRelatedThe Multi Layered Marketing Strategy Essay1397 Words   |  6 PagesAvailable marketing opportunities. Below is the multi layered marketing approach we have decided to take to ensure maximum exposure through diversification into several target markets in which Alissa’s Artichokes aims to grow and develop. Through the implementation of the multi-layered approach Alissa’s Artichokes aims to reach a larger target audience across a range of demographics than would generally be available through a single marketing stream. Wholesale Marketing Implementation ObjectiveRead MoreMarketing : Direct Marketing Strategies Essay1037 Words   |  5 PagesDIRECT MARKETING Direct Marketing is a form of advert in which a producer of one business introduces physical materials on market to consumers or other business entities and informs them about the services or products in stalk for them. The producer addresses customers through different channels such as mail, e-mail, phone, in person, etc. When one engages in direct market, he/she is not expected to make general adverts like the adverts on billboards to promote a brand or make people aware of theRead MoreGeico Insurance and How Its Marketing Mix Operates in the Insurance Industry1415 Words   |  6 PagesIn this paper, we will discuss Geico Insurance and how its marketing mix operates in the insurance industry. We will describe the four elements of the marketing mix, more commonly known as the 4Pà ¢Ã¢â€š ¬Ã¢â€ž ¢s. Next, we will describe how each one of the four elements affects the development of Geicoà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing strategy and tactics. Last, we will describe how each element is im plemented in Geicoà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing strategy. Geico Insurance Geico Insurance was founded in 1936 by Leo Goodwin, Sr. and his wifeRead MoreIntegrated Marketing Communications1456 Words   |  6 PagesIntroduction to Integrated Marketing Communications An Integrated Marketing Communications program is based on the foundation provided by the communication model. IMC programs have been described in several ways; the consensus is to define them as follows: Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimalRead MoreCustomer s Perspective Integrated Marketing Communications Essay1040 Words   |  5 PagesIntegrated Marketing Communications had a big role in the success of Mazda Protà ©gà © and Mazda 6. Changing their market strategy had a big help in advertising their automobiles. As a result, their production and sales went up. The following elements of Integrated Marketing Communications were used to market the automobiles: The Customer’s Perspective Integrated Marketing Communications Integrated Marketing Communications is about understanding the consumer and their needs. Marketing is not onlyRead MoreWhat Is The Lesson To Learn From UK Retailers Marketing Strategy854 Words   |  4 Pagesfrom UK Retailer’s Marketing Strategies The UK has a number of great department stores. House of Fraser, John Lewis, Marks Spencer, and Selfridges are all competing for customers in relatively similar fields – they sell anything from fashion to food. For almost all these department stores, the degree-educated mother with a hefty income is the target customer. So, how do the different retailers go about marketing their brand? Here are some of the lessons to learn from the marketing strategies of bigRead More integrated marketing and the many factors Essay662 Words   |  3 Pages â€Å"Integrated marketing communication simply recognises the need to plan and build up all relevant marketing communications so that they work together in harmony to the greatest effect with greatest efficiency† (Pickton and Broderick, 2001: 47) Linton and Morley â€Å"list ten potential benefits of integrated marketing communications† (Linton and Morley 1995: 124) †¢nbsp;nbsp;nbsp;nbsp;nbsp;Creative Integrity †¢nbsp;nbsp;nbsp;nbsp;nbsp;Consistent Messages †¢nbsp;nbsp;nbsp;nbsp;nbsp;UnbiasedRead MoreGlobal Marketing and Standardization984 Words   |  4 Pagesï » ¿Running Head: Global Marketing Global Marketing Global Marketing 1.Standardization directly opposes marketing and pricing strategies because when standardization takes place everyone is bound to follow the standards, which also includes the prices of products this. When this happens, pricing strategies are no longer required (Czinkota Ronkainen, 2007). Similarly, price is a very important factor when marketing a product when the prices are standardized marketing is no longer required. QualityRead More Marketing Channels Essay examples1066 Words   |  5 PagesMarketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to consumersRead MoreHygiene Deep Cleaning Service Project Essay972 Words   |  4 Pagesmaintaining the standard. They also make sure that cleaners are abiding by the health safety rules regulations as demanded by the nature of their job. Lastly, we will use environmental friendly chemicals to not to pollute environment. Marketing Mix The marketing mix includes 4 factors that create the picture of a successful business. i. Product- We are basically a service company. To promote our service, we are emphasizing on our service quality, hygiene factor and ultimate professionalism. Therefore

Wednesday, December 11, 2019

Recycling and Plastic Bag free essay sample

They are also cheap, light, durable, easy to carry and in many cases, free. The most commonly used shopping bag is made of High Density Polyethylene (HDPE). This type is used in the majority of supermarkets and stores. After these bags are used, they often end up in landfills or as litter, roughly only three percent of plastic bags is actually recycled per year (Planet Ark, 2011). The materials used in making plastic bags make them non-biodegradable. According to the science dictionary, 2011 refers to â€Å"these materials cannot be decomposed into environmentally safe waste materials by the action of soil bacteria. † These harmful substances are toxic and take approximately four hundred years to break down, or in this case photo-degrade; which is how plastics made from (HDPE) break down. Since they are not biodegradable, they remain in the environment and are absorbed in soil or water (Indian Centre for Plastics in the Environment, 2010). We will write a custom essay sample on Recycling and Plastic Bag or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This essay will discuss the various harmful effects of plastic bags, and demonstrate the risks that these bags impose on humans, animals and the environment. It will also discuss a series of suggested solutions that could help reduce plastic bag usage. Although plastic bags appear to be fragile and light, their negative environmental effect is devastating. Plastic bags may cause large amounts of pollution in every step of their limited life cycle, from the extraction of raw materials, production, transportation, and recycling or disposal. Plastic bags can be defined as the most damaging form of environmental pollution. They can have a damaging effect on marine animals and wildlife in addition to the aesthetic effects on beaches, parks, and trees. Plastic bags are potentially one of the main causes of death to marine animals (Harbor keepers,2008). Up to one hundred thousand marine animals or more die each year from eating plastic bags which are mistaken for food. This can result in blocking the animal’s intestines and possibly lead to the animal’s death. Another possible situation is that wildlife, such as birds, can get tangled in plastic bags causing choking and immobility, which may eventually lead to death. (Senior, 2008) and (Citizen Campaign, 2010). In other situations, after plastic bags photo degrade they remain toxic and could be eaten by fish, shellfish or any other marine life and survive this allows the toxins to enter our food chain through bioaccumulation (Puget Soundkeeper Alliance, 2011). As a solution to these types of problems is taking action by educating and increasing the public’s awareness to the harmful affects that a plastic bag impose on our environment. Applying this would mean to get consumers involved in reducing the number of plastic bags they consume and instead of getting new bags they can simply reuse their old bags (Sea Turtles Conservancy,2011). Another important solution would be using bio degradable bags instead; these types of bags take up a shorter time to degrade and become environmentally safe to both humans and animals. These types of bags are made from natural materials therefore; they are digested if animals swallow them (Biodegradable Plastic Bags,2011). The harmful effects of plastic bags extend to affect human health and social lives. According to the US CPSC (Consumer Product Safety Commission, 2011) suffocation has been a significant of death among children under the age of one. According to a report presented in 2007 by Clean up Australia, when plastic bags are thrown in the streets they may block the drains and result in flooding during heavy rain. Stagnant water in blocked drains may create a breeding ground for many forms of insects like mosquitoes, which can transmit dangerous diseases such as malaria, dengue fever, and encephalitis (World Health Organisation, 2011). Reducing, reusing and recycling, in that order, could be the most viable option to decrease the social and health impact of plastic bags. Reducing the number of plastic bags can be applied by imposing a fee such as PlasTax. In 2002 PlasTax was issued in The Republic of Ireland, which is a fee on plastic bags. This new tax resulted in a ninety four percent drop in plastic bag consumption in one year (Convery F, McDonnell S, Ferreira S, 2007). The next step is to reuse, instead of disposing of plastic bags consumers should be encouraged to keep reusing their bags. The final step is to recycle the plastic bags, many supermarkets such as Tesco and Sainsbury’s give the consumers the option to bring in their old bags for recycling. In conclusion, usages of plastic bags are very limited unlike their infinite damages. They are harmful to health, the environment and wildlife. The solutions to put an end to the problems associated with plastic bags are available, cooperation between governments, shops and individuals is vital to take the necessary actions by reducing, reusing and recycling plastic bags.

Tuesday, December 3, 2019

PSYC250 Essays - Design Of Experiments, Experiments,

PSYC250 Case Study One 1. In Janet's final project, one of her ideas utilizes a correlational design. In a correlational design, there is research involved. These researches usually involve using observational, archival, or survey methods to test a hypothesis. There is at least two variables being looked at in a correlational design, and these variables are rarely manipulated. Instead, the variables are determined if there is a relationship between them. In saying a relationship, we are trying to determine the similarities or differences between the variables, and the way one variable can correlate or form a relationship with another (Brehm, Kassin, & Fein, p. 36). This relationship can be measured based on the direction and strength. Let us call the variables X and Y. When X increases and Y doesn't increase in values, we say there is no correlation or relationship between the two variables. If as X increases, Y increases also, we can fairly say there is a correlation or relationship between the two variables. The relationship is either negative or positive, depending on Y increasing or decreasing in value. If as X increases Y increases, there is positive correlation, and if as X increases Y decreases, there is negative correlation. The strength of the correlation indicates how strong the relationship is between the variables. The strength is calculated using a mathematical equation, but we won't get into that in this paper. The measurement is between ?1 and +1. The closer to ?1, the stronger the relationship, and the closer to +1, the stronger the relationship. When the correlational coefficient, or the number value associated with strength, i s closer to ?1, we say a strong negative correlation. When closer to +1, we say a strong positive correlation. When it is 0, there is no relationship (Brehm, Kassin, & Fein, pg. 36,37). It is always important to know there is no causation or cause and effect in a correlational design. In Janet's first design, it is clearly a correlational design being used. Janet utilizes two types of research methods, observation and self-report. She is observing the one variable, facial expression and scoring it on a scale of 1-5. Negative facial expression gets a low number and positive facial expression gets a high number. The questionnaire is the second variable. The person who Janet observed would be given a questionnaire and asked to rate their mood on a scale of 1-10. The lower the score, the more negative the mood, and the higher, the more positive of a mood. The correlational study Janet is trying to determine is between the variable facial expression and the other variable mood. The design is trying to form a relationship between facial expression and mood. The criteria of this design is clearly correlational, because of the relationship trying to be determined between the two variables, and the fact that there is no manipulation being done. Next, the second research design of Janet's uses the idea of an experimental design. In an experiment, the idea is to establish cause and effect between variables. The experimenter does through control and random assignment. Control means that the experimenter has control over all procedures being done. He/she has control over the variables, the participants, and maintaining uniformity. Random assignment is that participants have an equal chance of being exposed to the independent variable or dependent variable. Also, participants aren't chosen for the conditions of the experiment based on race, sex, behavioral characteristics, or personal characteristics (Brehm, Kassin, & Fein, p. 39). In an experiment there are two main types of variables, the independent and dependent. The independent variable is the variable that is causation. The IV is manipulated to see the effect. The dependent variable is the effect of the IV (Lecture, 1/24/00). Janet's second idea is an experiment trying to prove cause and effect. The cause is the Intro to Psychology students' mood and having to read passages about a funeral or birthday party. The effect is their facial expression being taped as they're reading the passages. The facial expression is being scored on the same scale as in the correlational design. The independent variable is the mood of the Intro to Psychology students being measured according to their facial expression as they're reading the different passages. The dependent

Saturday, November 23, 2019

Definition of the Hastert Rule

Definition of the Hastert Rule The Hastert Rule is an informal policy in House Republican leadership designed to limit the debate on bills that dont have support from a majority of its conference. When Republicans hold a majority in the 435-member House, they use the Hastert Rule to forbid any legislation that doesnt have support from a majority of the majority from coming up for a vote. What does that mean? It means if Republicans control the House and piece of legislation must have the support of most members of the GOP to see a vote on the floor. The Hastert Rule is much less rigid that the 80-percent rule held by the ultraconservative House Freedom Caucus. The Hastert Rule is named for former  Speaker of the House Dennis Hastert, a Republican from Illinois who served as the chambers longest-serving  speaker, from 1998 until his resignation in 2007. Hastert believed the role of a speaker was, in his words, not to expedite legislation that runs counter to the wishes of the majority of his majority. Previous Republican speakers of the House followed the same guiding principle, including former U.S. Rep. Newt Gingrich. Criticism of the Hastert Rule Critics of the Hastert Rule say its too rigid and limits debate on important national issues while issues favored by Republicans get attention. In other words, it puts the interests of a political party over the interests of people. Critics also blame the Hastert Rule for spiking House action on any legislation passed in a bipartisan fashion in the U.S. Senate. The Hastert Rule was blamed, for example,  for holding up House votes on the farm bill and immigration reform in 2013. Hastert himself attempted to distance himself from the rule during the government shutdown of 2013, when Republican House Speaker John Boehner refused to allow a vote on a measure funding federal government operations under the belief that a conservative bloc of the GOP conference was opposed to it. Hastert told The Daily Beast that the so-called Hastert Rule wasnt really set in stone. â€Å"Generally speaking, I needed to have a majority of my majority, at least half of my conference. This wasn’t a rule  Ã¢â‚¬ ¦ The Hastert Rule is kind of a misnomer.† He added of Republicans under his leadership:  Ã¢â‚¬Å"If we had to work with Democrats, we did.† And in 2019, amid the longest government shutdown in history, a congressman referred to the policy as the stupidest rule ever created - named after somebody who is in prison that has allowed a minority of tyrants in the Congress. (Hastert served 13 months in prison after pleading guilty to violating federal banking laws. He admitted breaking the law to pay hush money to a teenage boy he had sexually molested in the 1960s and 1970s when he was a wrestling coach.) Nonetheless, Hastert is on the record saying the following during his tenure as speaker: On occasion, a particular issue might excite a majority made up mostly of the minority. Campaign finance is a particularly good example of this phenomenon. The job of speaker is not to expedite legislation that runs counter to the wishes of the majority of his majority. Norman Ornstein of the American Enterprise Institute has called the Hastert Rule detrimental in that it puts party ahead of the House as a whole, and therefore the will of the people. As House speakers, he said in 2004,  You are the party leader, but you are ratified by the whole House. You are a constitutional officer. Support for the Hastert Rule Conservative advocacy groups including the Conservative Action Project have argued that the Hastert Rule should be made written policy by the House Republican Conference so the party can remain in good standing with the people who elected them to office. Not only will this rule prevent bad policy being passed against the wishes of the Republican majority, it will strengthen the hand of our leadership in negotiations – knowing that legislation cannot pass the House without significant Republican support, wrote  former Attorney General Edwin Meese and a group of like-minded, prominent conservatives. Such concerns, however, are merely partisan and the Hastert Rule remains an unwritten principle guiding Republican House speakers. Adherence to the Hastert Rule A New York Times analysis of adherence to the Hastert Rule found all Republican House speakers had violated it at one point or another. Boehner had allowed House bills to come up for a vote even though they didnt have support from a majority of the majority. Also in violation of the Hastert Rule at least a dozen times over his career as speaker: Dennis Hastert himself.

Thursday, November 21, 2019

Impact Of Demand For Company Product Essay Example | Topics and Well Written Essays - 2500 words - 1

Impact Of Demand For Company Product - Essay Example The ability for economic growth and a decline in employment would provide more individuals and households that wouldn’t be as limited in buying specific products. There would be the ability to invest in different types of products while looking at other needs which can be added to daily living. More important, there is the ability to create a different amount of spending with the more that individuals are employed and able to work with the product. The combination of increase with the national income as well as the flexibility which most would have for providing new options in products would help Dairyland to have more supplies while factoring in a growth for demand for basic products as well as items that are known within the corporation but not as popular. Even though this would provide advantages for the company, there are also some restrictions on the demand. The inflation would also create a rise in the prices with Dairyland. Currently, there is a direct association with the products that are based on the ability to offer low and wholesale prices. The inflation would automatically increase the number of prices for the products. Even though the demand would increase from one perspective, there might be the need to change the pricing. This would become a disadvantage as it is the main way in which Dairyland can create and associate with the products that are available in the community. For this particular aspect to work, there would be the need to diversify the products or find ways to decrease debt and other costs within the corporation. Even though there is more demand for the supplies offered, the company costs will increase. The demand for more products also increases the need to meet the demand for supplies. There is also the need to increase and diversify the costs according to the demand.

Wednesday, November 20, 2019

McDonald's Assignment Example | Topics and Well Written Essays - 250 words

McDonald's - Assignment Example This led to the development of the current marketing strategy that addresses the 5 core areas. They changed the McDonald’s restaurants to accomplish updated, branded and more natural dining environment. They added more natural foods such as salads, carrot sticks, fruits and healthier drinks with real ingredients. In as much as the Company has taken up this marketing strategy, there is a more serious challenge. First, the baby boomer trend that propelled the company to success is nonexistent. This is because they now watch their calories more than they are concerned about convenience and speed. The brand of the company is also not associated with a healthy diet. The company can change the images used in advertisements from sodas and hamburgers to salads and other healthy items. In addition to that, they can acquire a company that is already branded with the new trends. Change in consumer preferences has seen McDonald’s face stiff competition from other corporations such as Panera Bread and Chipotle Mexican Grill that offer foods with fewer calories (Love, 2012). Customers are even willing to pay more in these places. However, McDonald’s still has a lot to offer especially in emerging new

Sunday, November 17, 2019

Social Development Theory Essay Example for Free

Social Development Theory Essay As a parent, I would agree more with Vygotsky’s theory concerning child development rather than Paiget’s. Though children do progress at different rates, I believe that they are capable of more learning at an early age than Piaget’s theory allows. Piaget also states that learning should supersede social development in all cases while Vygotsky’s theory allows for social development to be as important and in some cases more important than intellectual learning. While a child may be extremely intelligent, it will be difficult for them to function in society without having a strong foundation socially. Much of our society is based on social interactions and how well we as people handle ourselves in certain situations. A child who is not properly socialized will have a very difficult time knowing how to deal with their peers in a social situation. To ensure that my child has a very balanced background both intellectually and socially, I would first make sure that they attend school in a traditional setting, whether in a public or private school. Children need to learn, but they also need the company of other children and to be able to consult their peers concerning a shared experience. It is important for children to share in social activities as well as to be able to experience different things from each other and with other children. Another exercise would be to encourage my child to participate in a cultural activity such as dance classes, martial arts, or playing an instrument where they can receive personalized and community education, as well as team activity, such as a local sport. This would give the child a shared experience as well as a productive outlet to channel their energies and a positive adult role model outside of the family unit. Children should be socialized not only with other children but also with adults in a structured, formal setting that allows them to have a positive relationship with both adults and children socially. Works Cited Santrock, J. W. (2007). A Topical Approach to Lifespan Development, 3rd Edition. Dallas: McGraw-Hill.

Friday, November 15, 2019

Swimming Competitions An overview

Swimming Competitions An overview FINA is the Federation Internationale de Natation the world governing body for swimming. FINA writes the rules for Olympic-type watersport. All of the FINA sports are: pool swimming, diving, water polo, synchronized swimming, open water swimming, and masters swimming. FINA has recognized national governing bodies in each country that carry out FINAs regulations and directives, and have each country votes on membership on the FINA board. Among FINAs objectives are the promotion of swimming and the organization of world championships and other FINA competitions.   http://swimming.about.com/od/gues7/qt/FINA.htm The British Governing Body British Swimming is the National Governing Body for Swimming, Diving, Synchronized Swimming, Water Polo and Open Water in Great Britain. It is responsible internationally for the high performance representation of the sport. The members of British Swimming are the three Home Countries national governing bodies of England (ASA), Scotland (ScottishSwimming) and Wales (Swim Wales). British Swimming seeks to enable its athletes to achieve gold medal success at the Olympics, Paralympics, World Championships and Commonwealth Games http://www.swimming.org/britishswimming/about-us/about-british-swimming/about-british-swimming/1747/ Speaking about the build up to the 2012 Olympics British Swimming Chief Executive David Sparkes said: â€Å"Preparations for all of our sports are right-on-track to build on the success that the aquatics team enjoyed in Beijing and our legacy programme is also taking shape. â€Å"We are confident that we will not only see British success in the pool but we will also see swimming moving to a new level with more people swimming more often and having more fun in the pool.† Olympic History It was at the 1896 Olympics where swimming was introduced as a sport, which was held in open waters. At that time there were only two events, which were the 100 meters and the 1500 meters and only involved men competing. Following the popularity of the sport at the Olympics, more freestyle events were introduced, shortly followed by other strokes such as backstroke, butterfly, breaststroke and also the individual medley. The first time a pool was used instead of the sport taking part in open waters was at the London 1908 games where it was built inside the athletics track. It wasnt until the 1912 Olympics where women were allowed to compete in this sport and this was only due to a group of people that is now known as the international Olympic committee that made it possible. The Olympics have developed so much now that there is a total of 34 swimming races, 17 of which are for men and 17 for women. The latest event which has been added to the competition is the 10km Marathon Swim whi ch only took place for the first time at the Beijing Olympics 2008. 2012 Olympics At the 2012 Olympics in London the swimming events will take place in the newly built Aquatics centre over a period of 16 days from the 28th July to the 12th August. There will be a total of 850 athletes competing for 34 gold medals. It has been confirmed by the International Olympic committee that there is an unchanged swimming programme for the 2012 Olympics and will follow the competition schedule of that at Beijing 2008. Events Freestyle 50m freestyle men/women 100m freestyle men/women 200m freestyle men/women 400m freestyle men/women 1500m freestyle men 800m freestyle women 4x100m freestyle relay men/women 4x200m freestyle relay men/women Backstroke 100m backstroke men/women 200m backstroke men/women Breaststroke 100m breaststroke men/women 200m breaststroke men/women Butterfly 100m butterfly men/women 200m butterfly men/women Medleys 200m individual medley men/women 400m individual medley men/women 4100 medley relay women/men Marathon Marathon 10k men/women Aquatics Centre The new Aquatics centre already dubbed the ‘Wembley for swimming will play home to the swimming events, diving, synchronized swimming, water polo and the modern pentathlon for the 2012 Olympics. â€Å"The venue was designed by acclaimed international architect Zaha Hadid. It features a spectacular wave-like roof that is 160m long and up to 80m wide, giving it a longer single span than Heathrow Terminal 5.† London 2012 The aquatics centre will hold a maximum capacity of 17,500 seats for both the swimming and diving and is said to be the gateway to the whole of the Olympic park. There also plans in place for the venue to be used after the games by turning it into a permanent leisure facility for the community. ‘In legacy the Aquatics Centre will play a major role in building a more active and healthy community in the East End of London and will act as a focal point in relation to healthy activity, combating obesity and improving health British Swimming Key Athletes Michael Phelps Last Olympic Games Michael Phelps took his total to 14 gold medals which is the record for anyone competing at the Olympics. 8 of these medals came from the last Olympic Games held in Beijing where he also broke 7 world records and 1 Olympic record. This year Phelps has gone from being described as probably the best Olympic athlete ever to being scrutinised by the public for being pictured smoking a marijuana pipe. Follow this release Phelps has doubted whether he will even swim in 2012 or decide on retiring early. Phelps quotes â€Å"â€Å"Yeah, there are still goals that I have in the pool, 100 percent. But Im not going to let anything stand in my way. If I decide to walk away, Ill decide to walk away on my own terms. If its now, if its four years, who knows. But it is something I need to think about and decide what I want to do.† http://www.dailystab.com/michael-phelps-considering-dropping-out-of-2012-olympics/ If Phelps does decide to compete in the 2012 Olympics it will be interesting to see how he bounces back from this and whether he can live up to the expectations people put on him and the high standard of performance that the people have come to expect. Rebecca Adlington Rebecca Adlington stormed to success at the previous Olympics become Britains first Olympic swimming champion since 1988 and also the first British swimmer to win two gold medals since 1908. This was from competing in both the 400m freestyle and also the 800m freestyle, where she also broke the world record. In 2009 the IOC announced its plans to keep the swimming schedule the same as it was in Beijing, following ideas that the 800m for women was to be removed and replaced by the 1500m so that the events would be the same as the mens. This therefore is good news for Adlington as if the GB team qualifies for that event in 2012 she will be able to defend her title.

Tuesday, November 12, 2019

Blinded by Pride: A Study of Othello and Young Goodman Brown Essay

â€Å"Pride cometh before a fall† according to the well-known biblical adage and the two characters about to be discussed each has pride powerful enough to have blurred their judgment. Therefore, excessive pride has caused irreparable damage, thus the fall, in each of the two title characters. The fall may have come in different forms but the emphasis is on isolation in both cases. In Nathaniel Hawthorne’s â€Å"Young Goodman Brown†, the main character becomes isolated from his neighbors because of his pride. His suspiciousness of everyone else has led to his downfall. Meanwhile, in William Shakespeare’s â€Å"Othello† the main character’s pride is linked to his insecurities. Othello’s noble self-pride is sometimes extreme that he believes Iago’s whispers about infidelity on his wife Desdemona’s part. The imagined infidelity is hurtful, isolating Othello from Desdemona. At the same time, it confirms Othello’s belief that people consider him inferior and that nobody can truly love a Moor as black as he. Even other people such as the villain Iago, believes that: â€Å"I say, put money in thy purse. It cannot be that Desdemona should long continue her love to the Moor– put money in thy purse† (1. 3. 342-344). Excessive pride can sometimes make a person feel superior to and patronizing towards others. Goodman Brown believes that he is chaste and good compared to his fellowmen because of what he believes he has witnessed. Because of this vision of himself being separate from the others’ downfall, he regards others with distrust and disdain. After all, other people are sinners in his eyes. â€Å"A stern, a sad, a darkly meditative, a distrustful, if not a desperate man did he become from the night of that fearful dream. On the Sabbath day, when the congregation was singing a holy psalm, he could not listen because an anthem of sin rushed loudly upon his ear and drowned all the blessed strain (Hawthorne). It can be said, on the other hand, that in the case of Goodman Brown pride has been mixed with paranoia and hallucination that may have resulted from consorting with the Devil. Nevertheless, in consorting with the Devil, Goodman Brown has already demonstrated pride. He thinks that he can cross towards the dark side and come back into the light anytime. In dealing with the Devil, he has rejected God and â€Å"Faith† in both its meanings: his wife and his faith in God. Moreover, Goodman Brown must have thought of himself as special in order for him to think that when he has sinned, the reasons and consequences for him are different from those placed upon the others whom he has learned to be suspicious of. Being proud of oneself can sometimes be noble and right. However, this same pride can be twisted into something that dwells merely on self-preservation and suspicion. Hatred, suspicion and a diffident belief that nobody can truly love a Moor have resulted into Othello’s self-destruction and his desire to destroy the one he believes do not really reciprocate his love. The loving words turn into calculating plans for murder, all because of the word of one person: â€Å"Ay let her rot, and perish, and be calm to-night; for she shall not live. No, my heart is turn’d to stone† (4. 1. 178). He also displays pride by immediately accepting his rushed judgment. It seems to be an example of excessive pride for Othello to believe himself to be such a good judge of character that there is no need to investigate into the veracity of the accusation. This fast judgment may also have sprung from Othello’s self-esteem. If there were mere suspicions before then Iago’s accusation has actually become the validation that Othello needs in order to boost his self-esteem. He has find a companion whom he thought to be trustworthy because this other person is not afraid to tell him things that some people may be afraid to speak of with him because of his high position. Othello may have believed that others are just afraid to offend him by not revealing to him that he is difficult to love. Then, here is Iago who talks about his wife’s treachery. Though he initially seeks evidence that will prove his wife’s adulterous liaison, when presented the alleged evidence from the very same accuser his mind has become readily made up. Since the presence of excessive pride in Hawthorne’s â€Å"Young Goodman Brown† has been established, it is the time to look at the fall, or the ultimate result of pride in the life of the main character. It must be recalled that his first move is to leave his wife Faith as well as his faith in God the night he decides to take a walk in the woods. â€Å"As nearly as could be discerned, the second traveler was about fifty years old, apparently in the same rank of life as Goodman Brown, and bearing a considerable resemblance to him, though perhaps more in expression than features† (Hawthorne). This resemblance may be a sign that deep within Goodman Brown’s pious surface, there is a person who longs to venture into the dark side. It can also mean that the Devil is flattering him in order for him to succumb further into temptation. And so he does, but not in a way that is clear to him. He thinks that he has escaped evil because the Devil has let him see evil everywhere and in everyone, and he has not, from what he can remember, joined their â€Å"coven†. †¦elders of the church have whispered wanton words to the young maids of their households; how many a woman, eager for widows’ weeds, has given her husband a drink at bedtime and let him sleep his last sleep in her bosom; how beardless youths have made haste to inherit their fathers’ wealth; and how fair damsels†¦ have dug little graves in the garden, and bidden me, the sole guest to an infant’s funeral† (Hawthorne). Goodman Brown has no idea that the Devil has polluted his thoughts and has destroyed his faith by giving him a corrupted view of the world. He can no longer see goodness in any person and has thus lost contact with everyone else. Goodman Brown perceives even the most devout actions as mere pretense and at worse, blasphemy, performed in order to mask sin and evil. Because of this distress, he even doubts his own memories from the forest. However, unlike Kaye in the Snow Queen who in the end loses the splinter from his eye, the perception of evil has become too strong for Goodman Brown that it has affected his relationships with everyone. When he finally dies, â€Å"they carved no hopeful verse upon his tombstone, for his dying hour was gloom† (Hawthorne). For Othello, his fall is more tragic. It is quite unlike the quiet destruction of Goodman Brown’s soul. Because of excessive pride, the Moor has murdered his own wife. Instead of humbling himself and not minding the possibility of being a laughingstock and a cuckold, he should have confronted his wife directly about the matter and believed what she has to say. The marriage can still be saved but his wounded ego cannot. It is this ego’s demands that he has listened to along with the slanderous lies uttered by Iago, who only seeks to destroy Othello for promoting someone else not him. Meanwhile, Othello does not know that his anger and murderous energy have been directed wrongfully. If only he has known that it is Iago who is a villainous, two-faced liar. If only he has realized this and the fact that his wife is innocent early enough to save both him and his wife from the tragedy that ultimately strikes them. It is too late when he finally confronts Cassio, his wife’s suspected lover: â€Å"O the pernicious caitiff! How came you, Cassio, by that handkerchief that was my wife’s† (5. 2. 323-324)? The man in question has finally had the chance to explain why such evidence exists in his hands. Finally, Othello discovers his folly and how he â€Å"threw a pearl away richer than all his tribe† (5. 2. 352). The Moor realizes that he has thrown away a woman who loves him truly, but whose love he is suspicious of and is therefore not worthy of. In the two texts, excessive pride is shown to be an evil in itself. Before Goodman Brown has taken a walk with the Devil he must have been a proud man already. This is the weakness that the Devil is able to identify and play with. This ends up into a lonely life and death for the title character. In Shakespeare’s â€Å"Othello†, excessive pride prevents the main character from thinking clearly, exploring the situation and saving his and Desdemona’s life from the violent end they have suffered. If the moral of â€Å"Young Goodman Brown† is to see your own faults and weaknesses before condemning others’, â€Å"Othello† reminds the readers of the value of setting aside the ego in order to make the right decisions. Moreover, if Goodman Brown and Othello have not isolated themselves from others, they may have seen the truth and see through the lies.

Sunday, November 10, 2019

Descartes Free Will Essay

In Meditations on First Philosophy Descartes attempts to explain the cause of errors in human beings. Descartes says that error occurs â€Å"since the will extends further than the intellect† (Descartes p. 39). That’s because our intellect is something that is finite; it is limited to the perception of only certain things. Whereas our will, ability to choose is not limited; it is has an infinite capacity. Therefore we sometimes attempt to will things which we do not have a complete understanding of. Descartes’ argument, as I will briefly describe, is quite sound, if you agree to all his conditions (being that the intellect is limited and the will infinite). I am not, as of yet, sure if I necessarily agree to the later of his two conditions. I will strive to evaluate different discernments of what will is, and if it is truly free. Then apply it to his argument. But first let me explain Descartes’ argument on the causation of errors. Descartes’ discussion begins in saying that â€Å"errors depend on the simultaneous concurrence of two causes: the faculty of knowing that is in me and the faculty of choosing† (Descartes p. 38). I will first tackle the faculty of knowing, or intellect. Descartes says that it merely perceives and understands ideas, which can later have judgment passed on them (see Descartes p. 38). The intellect is limited and finite because it can occur in different degrees. While some people have a simple understanding of a language others have a mastery of its grammar and syntax. But no one can have a mastery of all the mysteries of the universe. Then there is the faculty of choosing, as Descartes calls it, or rather the will. Descartes says that he â€Å"experience[s] that it is limited by no boundaries whatever† (Descartes p. 38). It is seen as infinite because unlike the intellect is does to adhere to different grades. It exists merely as a matter of being able to do or not to do something; to affirm or deny something proposed by one’s intellect (see Descartes p. 38). In some cases one’s will is unable to make such a decision, Descartes says, not because of a fault in the will but rather because the intellect is lacking complete knowledge of the situation (see Descartes p. 39). It is here that one should be indifferent to passing judgment. If in such a instance indifference is not the outcome an error is most likely to occur. Descartes says that this error will occur only when both work together because alone they cannot produce error. That’s because intellect, in and of itself, only perceives ideas which one knows and error would only occur if one tried to perceive ideas he did not know, which is impossible. The other, the will, in that it acts of itself, is only a utility of choice which alone cannot error. Therefore error and sin occur when both intellect and will work with each other. It is the disproportion between the limit of the will and the intellect that causes blunders. The will, as I’ve stated, is a limitless aspect of ourselves and therefore can pass judgment on any proposition brought forth. But the intellect can only clearly perceive and understand very few propositions. As Descartes says it is where I â€Å"extend it (the will) to things I do not understand† (Descartes p. 39) that error is caused. That’s because one is, instead of acting indifferent, passing judgment on things that are not clear in the intellect. A person can easily then turn away from the good and truth given to our intellect by God and partake in sin and deceit (see Descartes p. 39). The finally area that Descartes adds is that in some instances a person can pass judgment on things that aren’t understood and not produce an error. In those cases the person has still acted in an incorrect manor, but it is just be chance that the correct choice, or judgment was made (see Descartes p. 40). It is here that I have concluded Descartes’ argument and will now attempt to seek answers to my own questions: If the will is in fact as free as Descartes speaks? If it is actually comparable to that of God’s? And if it’s ideal state is the same as that of practical use? The first aspect I would like to navigate through is the constraints placed on the ability to choose. One does not have the opportunity to choose freely in an organized society, community or institute. There seems to always be a restriction to the actual amount of choices one has. If Descartes was correct in his assumption of complete freedom of choice and will every option would be available to someone at any given time, in any given situation. But this is not necessarily the condition. There are a few different examples that one can view to comprehend this facet of my argument. Take for instance, perhaps an extreme but an occurrence none the less, people born of poverty do not have the ability to choose to acquire certain things. It is impossible simply by the fact that they do not have the means to get it. There is no choice of purchasing a fifty dollar object if all one has is twenty dollars. I feel though that perhaps Descartes was speaking of another free will, a non-materialistic aspect. Another example one can then try to explain is how in many middle eastern nations individuals are born into a society where one religion is forced upon them. They must live to follow this religion or risk outcast by the community or even death. In such a decision one does not have the opportunity to choose to not follow the religion because, although it may seem available, most choices against the norm bring with them an extreme consequences. Is there really a free will if one knows a consequence to be so evil, or heinous that they really have no choice but to go with the other option. On the other hand if Descartes was strictly speaking of free will in the sense of judgment and affirmation another option arises. One should have the ability to, in a sense, will something even if its not available to him. For example if a person has been convicted of a crime and is going to be sent to prison he can will that he doesn’t have to go. Although here is seems that willing something is almost in a way the same as wishing it. But if it does follow that free will is only involved in passing judgment then a person can will whatever they want in their own mind, it doesn’t mean necessarily that they will receive it. But one again this illustration is somewhat similar to my previous two, in that, if in actuality a choice will provide no outcome is the choice even there and if not it’s a limited faculty. The definition of limitless qualities that Descartes affiliates with the will is something that is questionable as well. Descartes, in a sense, contradicts himself when he says that he can see man’s image and likeness to God in the ability to choose because both are infinite (see Descartes p. 38). But then says that â€Å"the faculty of willing is incomparably greater in God than it is in me† because of the power and knowledge God uses with it (ibid). So I ponder then if the ability to will cannot truly stand on its on, because by Descartes definition it passes certain judgment on something else, and that something in God is greater, how can one be equal to God. How can His infinite ability be greater than man’s infinite ability. By definition there are no degrees of infinite, there is only finite or infinite, limited or limitless. In such a practical aspect I must appeal to my reason and then say that we cannot have an equal will to that of God’s. I say this because God’s willing can partake on any area of knowledge and have a boundless consequence over many things. Where as man’s cannot. As I said, that was my practical deduction of our will in comparison to God’s. I was sure to state practical because I do feel there is a great difference between one’s free will in a practical sense and an ideal sense. Actually in the practical sense I will be so bold as to say one’s will is not free at all. All the examples I have given are practical uses of the will. And all of these examples seem limited for a number of reasons. As I already pointed out, I felt that the comparison between man’s will and God will not be equal because in practice will cannot stand unaccompanied. That is why the will is not free or infinite in a realistic way because it never stands by itself. It relies on other faculties that, as Descartes even says, are limited which in turn make it limited. Therefore when people are faced with choices, like in my examples, not all the options are available because of a lack of knowledge or perhaps a constraint placed on someone from his society. If the will was able to stand alone I would agree that it is an infinite faculty but it doesn’t. Hence I must also reason that the will Descartes speaks of is not the will that can be used in practice but rather it is an ideal will. In this ideal state people would be able to will anything they wanted, although they would most likely not receive it. In an ideal state I would have been able to will that I did not have to do this paper and not receive and F on it, but I very well know that would not have been possible. But the acting of willing alone would be free and infinite. I now must apply what I have learned to Descartes’ original argument of error. Since I have concluded that the ability to choose, or will that Descartes speaks of is ideal, this causation of error would also be ideal. Descartes said that when one should be acting indifferent to things and does not is when errors or correct choices by luck occur (see Descartes p. 39). Ideally this would be true, but in actuality many things lead to errors, and prevention of errors as well. Of course I do agree that in many cases mistakes are made because of people make judgments on things they have lack of knowledge of. But errors and sin can also occur when people have no other choice. For instance if a person is held at gun point and told to do something he may very well be passing a false judgment on something he has total knowledge of and in turn acting in error. From the other side of the argument Descartes says that to prevent himself from ever erring he must follow his feeling of indifference and stick with it instead of attempting to affirm or deny something (see Descartes p. 41). But I must also add to this argument that society does place constraints on things to prevent people from committing errors. Therefore it is not entirely internal. So I will conclude with saying that I have no choice but to say, from my reasoning, that in Meditation on First Philosophy Descartes speaks of a very ideal situation which would, in that state, hold true. But in the practical world one’s perception cannot be so narrow because there are many facets that contribute to what we can do and why we can do them. Works Cited Descartes, Rene. (1993). Meditations on First Philosophy . translated by Donald A. Cress. Indianapolis, IN: Hackett Publishing Corp.

Friday, November 8, 2019

Anger in America essays

Anger in America essays Anger in America. Detroit Free Press. 17 Oct. 2004, Editorial In the Editorial listed above, the author, who has not signed to the article, discusses the recent problems facing Americans today. A Muslim activist mentioned in the article, Eide Alawan, says that, it is hard to tell what Americans might do when they get angry. With the recent string of events occurring throughout the past five years there is a lot of animosity going around. Alawan discusses the ever growing fear among the Arab American community since the September 11th attacks of 2001. They fear that a reliving of the Japanese Camps back in World War II will occur in the present. Americans, he says, have an ugly history of seeking scapegoats for its troubles. The country suffers from all kinds of tensions including this one. Perhaps the upcoming presidential election is proving to be quite a great deal of stress on the American people. He states that our country seems to be separated in many ways and the best job the next president can do is to reunite this country. We are divided by a number of things including race, politics, ethnicity, and even class. Americans want what is beneficial to themselves before opening the door unto others. Alawan tells readers that sure we have a lot to be angry about; job insecurity, terrorism, the increased traffic, soaring gas prices, and so many other hassles, but it takes so much more energy to be mad about something. Anger comes from misunderstanding and insecurity and the past should have taught us by now, that the future leads to even more regret to add to our problems. The type of anger found in this country is based on something completely different than in others. Anger is brought on by a lot of built up tension. At first one ignores minor details until they all begin to pile on. Eventually, frustration overcomes all. Americans are a nation of people who get angry at lea ...

Wednesday, November 6, 2019

Reading Comprehension for Students With Dyslexia

Reading Comprehension for Students With Dyslexia Students with dyslexia often focus so much on sounding out each word they miss the meaning of what they are reading. This deficiency in reading comprehension skills can cause problems not only in school but throughout a persons life. Some of the problems that occur are a lack of interest in reading for pleasure, poor vocabulary development and difficulties in employment, especially in job positions where reading would be required. Teachers often spend a great deal of time helping children with dyslexia learn to decode new words, decoding skills and improving reading fluency. Sometimes reading comprehension is overlooked. But there are many ways teachers can help students with dyslexia improve their reading comprehension skills. Reading comprehension is not just one skill but a combination of many different skills. The following provides information, lesson plans and activities to help teachers work to improve reading comprehension skills in students with dyslexia: Making Predictions A prediction is a guess as to what will happen next in a story. Most people will naturally make predictions while they read, however, students with dyslexia have a hard time with this skill. This can be because their focus is on sounding out words rather than thinking about the meaning of the words. Summarizing Being able to summarize what you read not only helps in reading comprehension but also helps students retain and remember what they read. This is also an area students with dyslexia find difficult. Vocabulary Learning new words in print and word recognition are both problem areas for children with dyslexia. They may have a large spoken vocabulary but cannot recognize words in print. The following activities can help build vocabulary skills: 15 Tips for Developing Word Recognition SkillsFlash Cards for Word RecognitionLesson Plan: Using Art to Increase Vocabulary Skills in Students with Dyslexia Organizing Information Another aspect of reading comprehension that students with dyslexia have a problem with is organizing the information they have read. Often, these students will rely on memorization, oral presentations or following other students rather than internally organizing information from written text. Teachers can help by providing an overview before reading, using graphic organizers and teaching students to look for how information is organized in a story or book. Inferences Much of the meaning we derive from reading is based on what is not said. This is implied information. Students with dyslexia understand literal material but have a harder time finding hidden meanings and making inferences. Using Contextual Clues Many adults with dyslexia rely on contextual clues to understand what is read because other reading comprehension skills are weak. Teachers can help students develop contextual skills to help improve reading comprehension. Using Previous Knowledge When reading, we automatically use our personal experiences and what we have previously learned to make the written text more personal and meaningful. Students with dyslexia may have a problem connecting prior knowledge to written information. Teachers can help students activate prior knowledge by pre-teaching vocabulary, providing background knowledge and creating opportunities to continue building background knowledge.

Sunday, November 3, 2019

Personal statement Example | Topics and Well Written Essays - 1000 words - 3

Personal Statement Example Later my mother told me that she had a disease called dyslexia. That little incident of my childhood had a far reaching impact on my life. After that I knew what I was going to do in life. I wanted to help mentally retarded people and specially the children with dyslexia. In school, I had a clear mind about what I was going to be. So I excelled in my education step by step until I was in high school. There I got practically involved in pursuing my aim. While in High school, I won a social service organizing contest and then I was given a chance to join an exchange trip in Wuhan. In there, we visited governmental welfare organizations. That was a very useful experience as we learnt how a welfare organization runs, focusing on children and mentally handicapped services. Thus for the first time I practically saw how I could help special children. This experience of volunteering in high school to work with mentally handicapped people was very close to my heart and that was what I had alw ays dreamt of doing, but that was also the most difficult thing that I had ever done until that time. It literally made me test my limits because I always wanted to do that and was planning to do that work in future too, but that was the first time when I also saw its challenges. That was the time when I had to practically decide whether to take up that job for good or to just sympathize with the people who were suffering and move on. After a few initial days, I settled down and I knew that was the only thing that I had ever wanted to do. The mentally handicapped people, who seemed difficult to handle in the first few days, became so dear to me that I could not possibly think of a better thing than to keep them happy and to help them live a better life. So I decided to be an occupational therapist. I also did a lot of volunteer work other than that while being in the high school, for instance I worked as an all time project constructor and the biggest project we did was the one in w hich we helped new immigrants from south Asia or Mainland China to fit in Hong Kong’s environment and to help them fight against discrimination that unfortunately prevails all around Hong Kong. I mainly focused on the students and children by providing tutorial classes of English, Maths and Chinese to them and holding events for them to fit in easily in Hong Kong. But even during that I kept my goal in mind and I focused more on the special children and tried helping their families and tied to help them. So I was honored with awards by The Social welfare Department of Hong Kong for winning the social service contest and for 3 years of volunteer service because I had served more than 100 hours in a year. These awards were nothing to me in comparison with those bright smiling eyes of special children that I had worked with. So I decided to stick with my goal. Keeping that goal in mind, I decided to pursue higher education in the USA. During that volunteer work, I aw many people working with the mentally retarded children. There were the teachers that helped those children to learn new things and I was impressed with their hard work and dedication and the patience with which they efficiently dealt with the children. I saw their attendants who helped those children with everything they ever did day in and day out. But the ones who impressed me the most were the therapists who actually worked to change the lives of those children. They helped them in getting better day by day. So I decided to

Friday, November 1, 2019

How Should American Colleges adjust themselves for International Essay

How Should American Colleges adjust themselves for International Students - Essay Example In addition, in the field of policy of the foreign the United States and other more developed countries’ colleges educate many of those who take positions in leadership. Especially in other countries, this in the end may benefit relations between nations (Kegel 1). In addition, International students from international communities who chose to study in America colleges are mostly the bright students in their home nations and are also very motivated and focused students. However, these international students face a merge of challenges from the time they report to college. One of the challenges, for instance, English proficiency may be particularly problematic for most students from internationally. For example, in China, English is not taught through a speaking form but rather more through writing. As a result, many students from China know English vocabulary and grammar better, but have a hard time in conversing in English. International students from the international community mostly have challenges in understanding lectures, taking part in class discussions, writing term papers and taking notes. These students may also have difficulty understanding U.S English accents, idioms, slang, accents, and jokes. More so, international students may h owever think that they are incompetent in English conversational to participate in class (Kuo 1). However to make this matter more complex, the corporate world and community want students to grow and learn during college. Employers, parents of all students, and the public at large expect that college graduates will have gained adequate knowledge and certain abilities, qualities, and skills, including career cognitive and competencies when undertaking practical. They will demonstrate a given high level of competency in critical thinking, working as teamwork, resilience, solving problems and communication. They will be committed to social and personal

Wednesday, October 30, 2019

Integrating modern Security mangers into a corporate organisation Dissertation

Integrating modern Security mangers into a corporate organisation - Dissertation Example Historically, the concept of security was there as it has a direct link with one of the emotions-fear. Fear creates insecurity and lack of safety. This sense of insecurity is so much powerful in its realization that a fearful person would not be able to carry out its routine business and personal activities. More importantly, the impact of fear is so much influential that the fearful person would be totally crippled mentally and socially as well. It would not be wrong to say that the entire circle of that fearful person come standstill until the fearful person find some stronger reasons to believe the presence of security and a considerable reduction of insecurity. Without any doubt, the impact of fear is predominately huge and intolerable in many situations and it would become more difficult if it remains for a considerable period of time. Historically, humans have been taking consciously or unconsciously some steps to reduce the fear factor which is caused by the sense of insecurit y and by reducing the sense of insecurity; they upgrade the level of security. While living in caves, humans were fearful and had a strong sense of possible attacks from animals or any other hostile entity. And, in order to reduce the sense of fear and insecurity, they put dogs at the entrance of caves so that they would be ready to face any hostile attack from anyone with the help of dogs. With the passage of time, humans started to living in social communities with other humans. However, the sense of fear and insecurity is an inherent part of human nature. It remains within human psychology and at the same time, humans started doing businesses in organisations, where people belonging to different races, castes, colours, and from different socio-economic backgrounds. As a result, like humans, organisations were facing the threats of insecurity. As a result, the organisations started focusing on the issues of insecurity and threats. Fundamentally, the word security stems from a Lati n word â€Å"se-curus†, Which has aggregate meaning of to care something. Borodzicz, (2006) describes that security can be understood within two contexts-Freedom from fear or show of strength. The concept freedom from fear works to ensure the presence of sense of security and at the same time, it works against the sense of insecurity. Basically, the fundamental aim of promoting freedom from fear concept is to diminish the sense of fear factor that provides huge challenges to a person or to an organisation facing the problems of insecurity. And, in order to provide and strengthen the concept show of force facilitates attaining the level of security. And this show of strength is mostly provided by trained security personnel whose basic aim is to provide their security services where they are required to do so. Within an aim of promoting security and to provide security services, American Society for Industrial Security (ASIS) came into existence in 1955 (asisonline.org, web). A s the security was a growing issue soon after the end of World War II, the industrial society members agreed over the institutilisation of security. Not only this, but also they agree to launch a full scale educational programs with an aim to industrialise security. As a result, till this point of time, they had been serving the security industry. However, before the event of 9/11, in many organisations, the concept of security was

Monday, October 28, 2019

To write a production paper of my 5 minutes film “The Hole” Essay Example for Free

To write a production paper of my 5 minutes film â€Å"The Hole† Essay Observation and real experiences of sex, desire and the various aspects related to sexuality inspired our group to produce a film, which narrated and discussed regarding this topic. While browsing through the early literatures, our team came across the events related to the Peloponnesian war, which was fought during the 5th century B.C. One member in our team suggested that Aristophanes has presented this event in the work, Lysistrata. This work properly presents the sex and concepts of sexuality. The women of the region decided that they should declare and enact ‘sex strike’. It was thought that this was the only way to stop this war. Our reading of this event inspired us to produce a film on the subject of power of sex, desire and sexuality. We began to think that there is a need to produce a film, which accurately depicted the informations concerning the sex and sexuality in the pre modern and modern context in a realistic and artistic way. For this film, we decided not only to define and interpret sex and desire but also to go beyond the simple definitions of the sex. Here, each and every individual becomes the subject and object of desire. Here, ‘the hole’ becomes the realistic and artistic representation of   sexuality. We planned that ‘the hole’ should become the centre of the main scene of the film wherein a male character drills a hole to see the female characters to satisfy his sexual desire and the female characters also respond and they try to satisfy their sexual desire by making use of the same hole drilled by that character. It was decided to use the medium of TV to represent the objects and subjects of desire. Even the TV character shows interest in the person who was watching TV and there is interaction between the TV artist and the TV viewer. Through these methods, our group intended to present the aspects that related to sexuality. And this was to be done without the use of dialogue. In this film, our main attempt was to show that each individual is an object of desire of another individual. The hole also symbolically represents the theme of sexuality. Our main method of achieving these aims was to present the characters with the help of special lighting, camera and sound effects. Before actual shooting began, we experimented with various kinds of cameras and selected the relevant cameras required for this film. Production Process The production of the film, â€Å"The Hole†, comprised pre-production process, production process and post-production process. Our team in the pre production meetings, contemplated regarding the method of presentation of these aspects. There was a suggestion that we should concentrate only on the ancient classical drama, which clearly depicted the theme of sexuality. Another argument by one team member was that we should connect between ancient and modern themes regarding sexuality and hence, we thought that the scenes on TV would consist of the events related to representation of sexuality in the ancient world. Connection could be maintained between the ancient and the modern characters through the medium of TV characters that begin to interact with the modern characters of the film. Thus, we could not completely concentrate on the ancient representations of sexuality. Suggestions were given by the group members regarding the method of translating the theme of sexuality in ancient and modern world to a film of only five minutes. One member suggested that we should not utilise many cameras, as it is expensive to use many cameras for this film. However, other group members did not agree with this idea and they suggested that there is need to use many cameras. It was thought that the film should have a dialogue. However, for a five minutes film, it was not possible to have dialogues. Hence it was decided not to include dialogues. Instead, characters would demonstrate their expressions through their activities such as drilling the hole, dancing, and, the acts related to sexuality. All the members of the team offered suggestions in the meetings.  Ã‚   In the pre-production process, the team had a discussion regarding the use of the script and the different kinds of cameras with variety of technical specifications for the production of this film. The various possible difficulties of shooting of this film were discussed. One potential problem was that there was the need for many cameras to show the characters in different rooms and their movements.   Hence, we decided to use three cameras to show the characters from different angles. One camera with zoom was required to show the activity of the individuals who would peep through the hole. Cameras were required in the two rooms, to show the peepholes, to show the TV and activities on the corridor. In addition to this, there was need for special lighting and sound effects as light and sound were important components of the film. Postproduction process was the most difficult one for our group because there was need for editing of the film. It was very problematic to select the particular part of the film for deletion. After discussion and deliberation, our group selected the relevant scenes, which remained part of the film, and some other aspects were deleted. In the post production process, sound effects were given at the relevant contexts. We used the latest technology in giving these sound effects to demonstrate the various expressions of the characters of the film. Evaluation Our attempt was not simply to directly narrate the events but to give the symbolic interpretation of the actions and behaviour of individuals. We were mostly successful in achieving the aims and objectives while producing this film. The greatest challenge which we faced while producing this film was the fact that the various events, issues such as drilling of the hole, peeping through the hole and seeing the female characters, behaviour of female characters, expression of sexuality, embarrassment of the male characters, all these had to be presented within five minutes which was a great disadvantage. To achieve this goal, the production team planned the schedule of pre-production, production and post-production. The group meetings in the pre production process were the most useful in this production process because everything related to the film was planned in these group meetings. There was great scope for the use of sophisticated technology since there was the need to shoot the scene, which is presented, through the hole. Interaction between TV character and TV viewer implied that there was scope for editing during the post production process.   We learnt that without dialogues also it is possible to produce a film. We also learnt that through light and sound effects and actions, the characters can express their various emotions. In the future ventures also we decided the follow the similar techniques of production.   There were problems with co-ordinating the different sections of the film production such as shooting and editing the film. To avoid these problems, extra time was given while planning during the pre production meetings. This aspect was very useful in achieving all the aims of the film. Successful attempt was made to symbolically present the theme and narration of the events related to the film.   The most unique aspect of the film was the use of zoom cameras to present the vision seen through the hole. This was a groundbreaking achievement of our production team. This technique helped in properly achieving our aims of producing this film. This innovation was necessary, as ‘the hole’ becomes the central part of the film.

Saturday, October 26, 2019

Pollution In The Backcountry - Snowmobiles in Yellowstone National Park

Outline Of Pollution in the Backcountry 1. Bush over turns Clintons plans to ban snowmobiles in Yellowstone National Park. (pro) a. Yellowstone will continue to be polluted and degraded. (con) 2. Business, Industry and environment. a. Two opinions presented by each side 3. Identifying problems with the over turning of the Clinton administration ban. 4. Identifying problems with the pollution in off road vehicles. 5. Identifying propaganda techniques used by either side. 6. How credible is each side of the debate? a. What are the credentials for each side? 7. Which side impressed me as being the most empirical in presenting their case? 8. Are there any reasons to believe the writers are biased? 9. With which side of this debate do I personally agree with? Pollution In The Backcountry As the population grows in this country we are developing and expanding area's that have never seen the population like we are seeing these days. There are almost 1200 people who live in the small community of West Yellowstone that thrives on tourism. There is good turnout in the summer and in the winter snowmobiling keeps the small town going. Over the past five years the Government and multiple environmental agencies have tried to shut down snowmobiles in the National Park for pollution reasons. How would this affect the environment? How would this affect the local industry? I will go through each side of this debate that has been taking place. On July 18, 2004 the House of representative voted not to ban snowmobiles from the Yellowstone and Grand Teton National Park area's. "Since 1996 the government has completed three major official assessments of snowmobiles' impact on the Parks in winter" (The New York ... ... environmentally safe. Second I think it is important to keep our national parks open to the people but this has shown the need to protect them to a point so our children and grandchildren can enjoy these National Parks in the future. Third, It is nice to see that the case studies go on. Without this research we would not have a direction to go although expensive, I think it is well worth it. The research needs to be compiled correctly by professionals and have no bias or slanted opinions contaminate the overall conclusion to the study. References The New York Times Sept 17, 2002 pA30(N) pA28(L) col 1 (7 col in) Heartland Institute. (2006). Retrieved January 15, 2006, from http://www.heartland.org National Park Service. (2005). Retrieved January 18, 2006, from http://www.nps.gov The New York Times June 18, 2004 pA26 col 04 (8 col in) Pollution In The Backcountry - Snowmobiles in Yellowstone National Park Outline Of Pollution in the Backcountry 1. Bush over turns Clintons plans to ban snowmobiles in Yellowstone National Park. (pro) a. Yellowstone will continue to be polluted and degraded. (con) 2. Business, Industry and environment. a. Two opinions presented by each side 3. Identifying problems with the over turning of the Clinton administration ban. 4. Identifying problems with the pollution in off road vehicles. 5. Identifying propaganda techniques used by either side. 6. How credible is each side of the debate? a. What are the credentials for each side? 7. Which side impressed me as being the most empirical in presenting their case? 8. Are there any reasons to believe the writers are biased? 9. With which side of this debate do I personally agree with? Pollution In The Backcountry As the population grows in this country we are developing and expanding area's that have never seen the population like we are seeing these days. There are almost 1200 people who live in the small community of West Yellowstone that thrives on tourism. There is good turnout in the summer and in the winter snowmobiling keeps the small town going. Over the past five years the Government and multiple environmental agencies have tried to shut down snowmobiles in the National Park for pollution reasons. How would this affect the environment? How would this affect the local industry? I will go through each side of this debate that has been taking place. On July 18, 2004 the House of representative voted not to ban snowmobiles from the Yellowstone and Grand Teton National Park area's. "Since 1996 the government has completed three major official assessments of snowmobiles' impact on the Parks in winter" (The New York ... ... environmentally safe. Second I think it is important to keep our national parks open to the people but this has shown the need to protect them to a point so our children and grandchildren can enjoy these National Parks in the future. Third, It is nice to see that the case studies go on. Without this research we would not have a direction to go although expensive, I think it is well worth it. The research needs to be compiled correctly by professionals and have no bias or slanted opinions contaminate the overall conclusion to the study. References The New York Times Sept 17, 2002 pA30(N) pA28(L) col 1 (7 col in) Heartland Institute. (2006). Retrieved January 15, 2006, from http://www.heartland.org National Park Service. (2005). Retrieved January 18, 2006, from http://www.nps.gov The New York Times June 18, 2004 pA26 col 04 (8 col in)

Thursday, October 24, 2019

Somputer technology Essay

In modern days, computer technology plays a significant role in our lives. It helps businesses and institutions to provide better services and faster transactions with their clients and customers. Most of the companies are using a computerized-based information system that satisfy the needs and improves the quality of their business. This information system is used to pass information throughout an organization accordingly and help them to access the files in an easy way. Technology is widely used in this generation, that is why using manual system is no longer applicable especially in storing confidential and important records and files. Unfortunately, we discover that along the little institutions like clinics, manual system were still implemented. Because of that ,we have learned that most of them suffered from different problems such as lacking of back-up records of their patients, difficulty in finding files and records, consuming time in manually listing the information of the patients and using a low technology equipment for their records such as logbooks. As a system analyst, we wanted to help a company to improve the quality of their business and solve the present problems they encountered. We have found out that Health Alert Medical and Diagnostic Center in Taytay, Rizal was encountering the said problems above in their clinic. Our aim is to provide them a computerized information system that can help them lessen patient’s waiting time and create a database that would serve as their back-up for the patient’s file and records.These system will be efficient and effective to use compare to the manual system they are using and can satisfy the needs of thier company.

Wednesday, October 23, 2019

Kerzner Office Equipment

Critique Briggs’ management of the first meeting. What, if anything, should she have done differently? The approach employed by Amber Briggs in the first meeting of the Kerzner Anniversary Task Force can be described as traditional. Firstly, Briggs, the head, prepared the agenda, which mainly consisted of the activities to be done within the one-hour meeting, followed by the members’ introduction of themselves wherein they stated the different departments they are connected with and lastly, the head reminded them to solicit information from their department colleagues on how the anniversary celebration should be done.In my analysis, there’s actually nothing wrong with the way Briggs handled the first meeting, but considering that the purpose is to prepare for an upcoming event that is special and grandiose, she could have handled it a little differently than the conventional way. I understand that this event would really call for commitment and teamwork so she co uld have awakened the interest and stirred the creative minds of the task force’ members by brainstorming on the appropriate theme for the event. This would serve as the guide of all the committee heads (task force members) in coming-up with the plan for their respective committee assignments. The meeting could have been more fruitful.Since the group members are coming from different departments, Briggs should have done better by explaining to the members the main purpose of the task force’s creation so that each one will know their vital role, the presentation of the budget they will be working on so that they will have an idea of how much the management is willing to spend in order to make the event successful and the presentation of the committees. The members, being the committee leaders, will now pick the committee they are willing to handle, which is supposedly prepared by Briggs prior to the first meeting’s schedule.Sample committees with specified tasks that will help realize the goal of the celebration could be: a) promotions to take charge of the intra-company advertisement (e.g. bulletin boards update, flyers, etc) and gimmicks prior to the actual celebration in order the set the pace for the much awaited activity; program to take charge of the entire flow of activities, program layout, invitation, and selection of the program hosts or emcees; games and awards to take care of the fun games to serve as fillers for the lull moments and the identification and preparation of awards to be given (e.g. per department to acknowledge their contribution for recovering and staying in the business despite the national recession).Food to select the caterer and menu; decoration to plan and supervise the decoration of the venue in accordance with the theme or concept of the event; physical arrangement/lights/sounds to take charge of the layout of the venue, the lights needed to make it livelier and the sound system, which would include the sel ection of the music to be played throughout the activity; and documentation committee to capture every moment for everyone to cherish including the preparation of an article on the event to be published in the company’s newsletter.Before ending the meeting, rather than merely reminding them to solicit information from their colleagues, each member should have been reminded to prepare a plan with the proposed individual committee members and estimated budget, which will be presented in the next meeting. All the task force’s members will then give their comments and suggestions to improve the prepared plan.It would have been better also if the actual date of the next meeting was decided upon. Briggs, as the head, could propose a schedule before adjourning the meeting so everyone can give their comments. Once schedule has been agreed, the members should ensure that if they could not attend due to operational concerns or unforeseen circumstances, a capable and committed re presentative, who has been briefed of his or her role, will be present to attend the meeting and give updates.What barriers is she likely to encounter in completing this project? What can she do to overcome these barriers? Note: Answers to q. # 3 is imbedded (italicized) in the answers to q. # 2The major barrier that is likely to be encountered in completing this project is the availability of the task force members. It would have been better, if after the discussion of the objectives, the members were asked on how interested and committed they were to be part of the team. As mentioned in the case, most of the members were assigned rather than volunteered so a very pertinent issue involved here would be commitment. It’s also possible that because the company is composed of 1,100 employees, not all of them know each other personally.This is very essential to encourage teamwork. Briggs, being in the HR department, should ensure that this group would have a chance to meet each o ther more frequently in other company engagements or activities. It would also be good if they could work in pairs in their assigned committees. Briggs could also allot 5 minutes every time the task force meets for group dynamic activities to promote teamwork. For a start, a getting-t- know-you activity would be nice.What should she do between now and the next meeting?After the meeting, she could send an email to all the members on the minutes (what has been discussed) including their specific committee assignments and the things expected of them in the next meeting. She could also send a separate email to the two absent members to update them on what has been discussed. She could ask them too if they are available and would commit to the future undertakings of the group. As stated above, a five-minute group dynamic activity could strengthen the group’s teamwork. This would also make the meeting more interesting. Briggs should also acknowledge the team’s progress to en courage more their participation.Park Manor Condominium: Analysis of social and psychological market factorsCase written by Prof. John M. Hess, University of ColoradoPark Manor, a condominium apartment community located twenty five minutes from downtown Milwaukee, Wisconsin, is troubled by a significant decline in sales in recent months. The developers Herbert Klein, Hilton Howard and Lloyd Franklin, analyzed the different strategies employed by the condominium in attracting customers and debated whether they have reduced the market too severely by their age and no-children barriers. Howard believes that they have already exhausted the over-forty market and should therefore lower the minimum age limit.On the other hand, Franklin said that they have barely touched the market by focusing too much on the retired individuals instead of the working people and those whose children have left home and no longer desire for a large house. Klein also thinks that they have taken the wrong track by limiting their efforts on the local area. It would have been better if they have attracted retirees from a regional or national market. He specifically identified Chicago, which has approximately 200,000 eligible retirees with an additional 20,000 persons retiring each year (cited in Stanton, 1978).To provide the right solution to the problem, they conducted a market study, which revealed some public misconceptions and prejudices that probably aroused from shifts in promotional emphasis. A summary statement of the report reads: a) age – most respondents view Park manor as an old-people’s home; b) income – majority of the respondents identify Park Manor as an expensive, high income and high cost place to live; c) institutionalization – people fee that they will loose their freedom if they move to the place; d) not quite respectable   – many perceive as not being quite respectable   and e) apartment living – homeowners do not like to l ive in an apartment and apartment dwellers don’t wish to invest or tie up funds in their residence (cited in Stanton, 1978).As a result, the development company has learned that buying a home and moving are emotion-laden activities and that each type of the market has different reasons for changing residences, which is often at cross purposes, thus appeals to one may alienate the others. Park Manor also feels that they have to identify and select the most compatible market elements (cited in Stanton, 1978).CVS/Pharmacy: Market Expertise Is Key to SuccessCVS/Pharmacy, one of the largest retailers in the US, wanted to launch their new camcorders with the aid of market experts to ensure success. They believe in the power of PR and they have sought the help of the best agencies for their unique PR programs. For the photo division, they wanted an agency with solid media connections and with an understanding of the imaging market. Furthermore, they wanted an agency with the ability to generate results instantly, thus they hired Matter Communications (http://www.matternow.com/CaseStudies/case_cvs.htm).This agency is known for its unparalleled knowledge of the imaging market, with a philosophy to directly align PR programs to business goals. When the agency launched their new product, it was a success, which was even applauded by the national news outlets including Wall Street Journal and Time. With the successful outcome, they engaged Matter Communications to build an ongoing and sustainable PR machine with the goal of driving local consumers directly into local stores for its one-time-use digital camcorder.Matter, aiming to become CVS long-term partner, in turn developed a media program that focused on product placement, reviews and feature stories across the country. 200 articles, television segments and radio spots featured CVS’ camcorder in just five months. It was also included in regional holiday gift guides, â€Å"Best of 2005† round-ups a nd targeting syndicated writers paid off wherein one article yielded 34 articles. Results matter for Matters Communications. This was evidenced by their success in launching CVS’ new product. In December alone, Matter helped reached more than 107 million readers/viewers. (http://www.matternow.com/CaseStudies/case_cvs.htm).ReferencesMatter Communications. CVS/pharmacy: Market Expertise Is Key to Success. Retrieved December 28, 2007Stanton, William J. (5th Ed.). (1978). Fundamentals of Marketing. United States: McGraw-Hill Book Company