Marketing Approach For Direct Marketing Essay - 910 Words

With the emergence in technology companies are going through dramatic transformations and are now adopting a direct marketing approach. Direct marketing is the ability to connect directly with targeted consumers on a one-to-one interactive basis. It has also created many benefits for buyers and sellers. For buyers, direct marketing offers a wide selection of products that a store possibly could not hold all of these items. Through technology customers can look at product descriptions, images, customer feedback, and ratings before actually buying the product. This has created a system for a consumer that is convenient, easy, and private. Since online marketing is the fastest-growing form of direct marketing it has forced eBay to find success where they know they can win. The internet has fundamentally changed customers’ notions of convenience, speed, price, product description, and services (495). For sellers, through direct marketing they can find out about customer’s needs, personalized products, and services to match their tastes (496). In turn, customers can ask questions and volunteer feedback. It also offers sellers a low-cost, efficient, and speedy alternative to broaden their markets regionally and globally. Finally ongoing adjustments to prices and programs create greater flexibility within the company. In just this little period of time, direct marketing has become the primary approach and constitutes a whole model for doing business. Worldwide there are 2 billionShow MoreRelatedThe Multi Layered Marketing Strategy Essay1397 Words   |  6 PagesAvailable marketing opportunities. Below is the multi layered marketing approach we have decided to take to ensure maximum exposure through diversification into several target markets in which Alissa’s Artichokes aims to grow and develop. 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